Balance Heart

The visual identity of Balance Heart is derived from the sharp contours and geometry of exercise mats. The logo construction utilizes elementary geometric shapes to depict a heart symbol positioned above the mat. This symbolism carries a duality—alongside physical stability during exercise, it represents the concept of social balance and coexistence. A fundamental part of the project is the web presentation design, which incorporates interactive 3D product models.

Author

Pavel Mikulecký

student
Ateliér Digitální design