GEN Z MIND

The Gen Z Mind project visualizes the inner world of Generation Z. It uses the metaphor of a dynamic neural network. The entire visual system was created in Figma. It is based on data from original research.

Users actively immerse themselves in a spatial structure. They organically explore key themes such as identity, social media influence and social values. The design transforms statistical data into an immersive experience. The project avoids linear reading. Instead, it offers a journey of discovery. This journey bridges the generational gap. It helps explain the factors shaping the perceptions of today’s young people.

Prototype: https://www.figma.com/proto/6D9rS69O9tTiZjJS4LpBNl/gen-z-mind?node-id=576-100&t=ZTvbT4kJCSQ28bUO-1&scaling=min-zoom&content-scaling=fixed&page-id=576%3A65&starting-point-node-id=618%3A461

Author

Alžbeta Šáleková

student
Ateliér Digitální design