The task was to create a poster for the Slovenian competition Plaktivat 17 – Hello, Culture, organized by the TAM-TAM Institute, which aims to highlight the declining interest in culture within society. The design uses the slogan “Focus on culture before it fades away” (Osredotoči se na kulturo, preden izgine), emphasizing the urgency of the matter. The text carries a dual meaning – it calls for greater attention to culture while warning about its potential “disappearance” if ignored. The poster is styled as an eye chart, where the text gradually decreases in size, mimicking a vision test. This minimalist concept evokes a familiar experience and symbolizes loss – whether of sight or cultural awareness. The simple yet striking visual aims to prompt viewers to reflect on the importance of culture in their lives.
