Pock it don´t drop it

Author: Martina Kubalová
Studio: Digital Design
Year: 2019/2020
Category: illustration, motion design / video

The main output of the bachelor’s thesis is an animated promotional video for a campaign to combat cigarette butts in the environment called Pock it don’t drop it. The output will serve to raise awareness of the dangers associated with cigarette butts, mainly abroad and in the ocean areas, yet it should operate in any context and country. The campaign does not aim to reduce smokers, but to make them aware of the impact they can make and how to prevent them.