POPAI Student Award 2024 – Kinley

In this project we were to create a campaign for a new flavor of Kinley tonic. At first it was specified that the campaign was for a can, but in the end we were sent a bottle. So I created two posters. The first poster with a can was created using the photography technique, so-called lightpainting. The yellow and green light is supposed to resemble the flavor of tonic – elderflower and grape. The line of lights, in turn, represents the feeling we get when we drink a tonic – an unexpected twist. The second poster with the bottle was based on the same idea, only using the photomontage technique.

Author

Natálie Egartová

student
Ateliér Digitální design