ADE key ring

The assignment was to design merchandise for the studio. My first output is a key ring. Its design is deliberately simple – it consists of stitched denim, two rivets, and a metal key ring. The typographic motif “ADE” is based on my own font, which is strictly geometric and conceptually responds to the principles of machine production. The goal was for the keyring to look like an industrially manufactured product, not a handmade one.