Bow illusion

Bow Illusion is a footwear and accessory mini-collection created for the Zlín Design Market with the theme of optical illusions. The concept is based on the Ebbinghaus illusion, where surrounding proportions change how large or small an object appears. This visual principle is combined with Korean cute aesthetics, using oversized bows, soft shapes and emphasized components to create the effect of visually “shrinking” the wearer. The bow becomes the central motif—appearing as a decorative element on the shoe and forming the entire structure of the handbag.