25 years of UTB

Visual Identity for the 25th Anniversary of UTB

The visual identity for “25 Years of UTB” is based on a key Czech wordplay: transforming the word “rok” (year) into “(k)rok” (step). This idea forms the foundation of the entire visual style and is expressed through stylized leg characters that symbolize our constant movement forward.

Author

Ondřej Bublík

student
Ateliér Digitální design