The aim of the work was to create a visual identity for a new brand of exercise mats for the Alternativ sheltered workshop, represented by Mr. Janča. The identity serves as the basis for uniform visual communication of the brand on products and in promotional materials.
The design was preceded by a basic analysis of the competition in the given segment, focusing on the visual style and methods of brand presentation on the market. Based on these findings, an approach based on simplicity, clarity, and visual appeal was chosen.
The visual solution uses clean graphic elements, modern typography, and a clear key visual that is easily applicable across different formats. The overall concept is designed to be functional, timeless, and memorable.
