Bobot

Bobot is an app concept aimed at Generation Alpha – today’s children. It is meant to improve their digital wellbeing.

The app offers children a digital friend in the form of a cute robot. Users can customise the avatar’s name and appearance to feel more connected.

The robot hangs around on the edge of the screen, “popping out” sometimes to remind the user of unhealthy habits, such as too much screentime or passive content consumption.

The robot grows and learns along with the user – it personifies growth in a very approachable way and through caring about Bobot, users will care about themselves more, too.