Goal: Design a logo and visual style for the Central European Association of Technical Museums. The visual style includes a basic logo, printed materials, online communication, social media and merch.
Realization: My goal was to create a modern and minimalistic design with a focus on text and graphic shapes. The design concept is based on the use of simple geometric shapes and contrasting colors. The geometry of the design gives a sense of technology and engineering. The colour palette is contrasting and allows for a bright and architectural design. I used a stamp to demonstrate the use of the logo. I also created sample posts and social media profile designs. For the printed materials, I created a flyer and a booklet. Posters and CLVs are also examples of the use of visual style. Promotional products in the visual style: water bottle, paper bag and coasters.
