The project focuses on designing a visual identity for the Children and Youth Olympic Games 2028 in the Zlín Region. The aim was to convey youthfulness, energy, and movement through the visual style. The logo is based on the number 28 and is stylized using a combination of typography inspired by sports jerseys and references to Zlín’s architecture. The color palette remains rooted in traditional colors, which have been refreshed and lightened to create a more contemporary and vibrant look. The main visual element consists of color-stylized photographs of athletes, where a single moment of movement is repeated three times to create a dynamic effect. For textual content, a simple block-based system was designed to allow easy and consistent application across various outputs.
