The project brief was to create a complete visual identity for the 16th design conference – Design na hranici. For this concept I used the human eye as a guide through the world of fine art. I divided the eye into three colors – for students, organizers and speakers. I also created a series of six stars that identified the speakers and further embellished the designs. I used as much typography as possible in my design and fewer images to focus on the speakers’ presentations.
I created print materials for advertising, such as posters (different variations), a schedule brochure, and tickets. I also created conference merchandise: t-shirts, small souvenirs (key chains, pens) and name badges. It was also important to create digital conference materials for social media and to create a website. In addition, a short animation was created to introduce the future event.
Web prototype
