Design on the Edge

A conference with strong speakers deserves a visual identity that captures attention and draws in design enthusiasts. The theme “on the edge” explores the shifting and blurring of boundaries between design disciplines, media, and approaches.
This concept became the starting point for creating an experimental visual style. At its core is fragmented typography in the word “design,” which symbolizes constant movement, breakdown, and transformation. It reflects how design evolves and continually pushes past its own limits.

The dynamic treatment of type expresses a deliberate crossing of familiar visual frameworks. It highlights experimentation and the fluidity of creative expression.
The overall aesthetic combines bold typography with the sharp contrast of digital futurism. A color palette of purple and turquoise evokes a mood rooted in both the virtual and physical realms.