Foster care

The visual style for the foster care campaign in Zlín is based on the motif of hands that evoke a hug. I chose this as the central visual element because, in my view, an embrace strongly symbolizes the essence of foster care — it represents safety, security, and love, while also suggesting a sense of temporariness, which is inherent to the nature of fostering. The overall visual is illustrative and playful, offering a sensitive and accessible approach to the topic.