Gymnázium a Jazyková škola Zlín

The task was to redesign the visual identity of the Gymnázium a Jazyková škola s právem státní jazykové zkoušky Zlín. The logo is based on the initials “TGM”, which the school already uses and wanted to retain. The design is built on clean geometric shapes and carefully balanced proportions, ensuring both readability and versatility. The logo’s elements were designed to be playfully incorporated into pattern motifs, enhancing its use within the visual identity. The color palette includes brick red, white, dark blue for text, and light blue for highlights. The overall design combines tradition with a modern and timeless look, reflecting the school’s values.