Infographic – public transport Zlín

The visual style of the Zlín public transport displays is a problem that complicates the daily transportation of citizens. The goal was to increase clarity and preserve the aesthetic value. After analyzing the current situation and being inspired by foreign solutions, I proposed a design based on the character of the city, combining functionality and clean lines. I used modern typography on a white background with red elements and geometric shapes. Animations support the understanding of the content.

Author

Martina Halásová

student
Ateliér Digitální design