This bachelor thesis focuses on the design of a new visual style for MSI 2026 esport
tournament. The purpose of the thesis is to create a unified visual language that corresponds
with the character of the tournament, its values and atmosphere. The design solution includes
graphic and animation elements applicable to a variety of platforms – from broadcast
graphics to event branding to social media. The project aims to combine modern design
trends with the requirements for consistent visual communication within the esports
environment. The resulting visual style should not only reinforce the identity of the
tournament, but also enhance the viewer experience. The thesis also aims to analyse the
importance of visual identity in esports, exploring design trends and comparing
communication approaches in previous years of MSI. The goal is to identify key elements
that contribute to the memorability and usability of esport tournament visuals.
