Na Mlýně

The visual identity for the Na Mlýně refreshment stand aims to blend with the farm environment, characterized by its vitality, organicity, and craftsmanship. Both the logo and the chosen typography intentionally avoid smooth curves, reflecting the rawness and authenticity of the location. The central symbol refers to the mill that historically stood on the site. Since the original structure is no longer present, the logo serves as an abstraction—a reminder of a mill wheel that it evokes only subtly. This approach is complemented by animal illustrations and graphic elements evoking woodcut carvings.