In this semester project, I designed a visual identity for a small family business selling homemade and local farm produce. The main goal was to create natural and understandable communication that clearly shows who the business is and what it offers, without an unnecessarily formal or corporate tone.
The basis of the identity is a clear and simple website, designed to be clear and user-friendly. I worked with photographs and documentation directly from the site, which I supplemented with my own illustrations and icons. These serve not only as a communication element, but also as visual support for the entire identity. The result is a visual style that builds on authenticity, a human approach, and closeness to the local environment.
