Olympiad of Children and Youth 2028

The identity concept goes beyond the traditional view of competition. It does not focus only on speed or victory. Instead, it emphasizes the joy of movement and personal growth. Vibrant gradients of purple, yellow, and blue dominate the visuals. They evoke youthful energy. A key element is the perspective-based phasing effect applied to figures. It creates the illusion of frozen time at the moment of peak performance. A dynamic line of motion connects typography with photography. This forms a cohesive system usable across formats, from billboards to ID cards.

Author

Alžbeta Šáleková

student
Ateliér Digitální design