Popai student award 2024 | Kinley

The visual campaign for Kinley is conceived as a social campaign and an experiment that should extend into and interact with the real environment. It points to the social problem of urbanism and the lack of green space in cities. It is therefore based on drawing the viewer’s attention in well-known places around the country that are controversial in their execution and mostly despised by society. Mostly these are architectural buildings in brutalist style or unrestored and neglected spaces. In such places, a citylight is placed with an AI-generated image of the place with added fictional greenery.