The visual identity of this campaign is based on hand-drawn stickers in Procreate in the form of sheep’s wool. This relates to the slogan ‘They care for our children like a shepherd cares for his sheep’, which underpins the whole campaign. It thus portrays the teacher as a guide through the lives of children, just as a shepherd guides a flock of sheep. The identity is simple, so that the outputs can be created by an amateur in Canva. The colour combination is inspired by the Wallachian costume.
