The campaign proposal for the new Kinley tonic flavor, grapes, and elderflowers, aims to introduce this exciting taste while also enhancing the perception of modern refreshment for young customers. Think of tonic as a reward at the end of a hectic day, the perfect companion for those well-deserved moments of relaxation. To stand out against the outdated competition, I’ve chosen abstract art as the main motif – modern, bold, full of energy, and breaking stereotypes – just like Kinley’s unexpected flavors. Elements inspired by grapes and elderflowers are growing throughout the visual style, with reference to the campaign’s main slogan “Unexpected Botanical Twist.”
