This project focuses on the redesign of the website for the Journal of Competitiveness. The goal was to create a modern digital environment that motivates authors to submit their work while providing readers with efficient access to scholarly content. The design is grounded in user research built around two primary personas — the author and the reader — and applies the principle of progressive disclosure in article presentation. The visual language combines academic credibility with an editorial aesthetic. The result is a modular, responsive component system with an emphasis on typography, search functionality, and keyword-based filtering.
Prototyp 1
Prototyp 2
