“You too can be the one holding the umbrella” is a visual and communication campaign in support of foster care in the Zlín Region. Its goal is to reach responsible adults who are considering foster parenting, and to show them that being a foster parent doesn’t mean being perfect, but being ready to stay close. The main symbol of the campaign is an open umbrella, representing protection, trust, and togetherness. The visual identity is free of childish elements. The illustration creates a genuine emotional connection. The campaign reflects the visual identity of the Zlín Region, yet establishes its own recognizable language—accessible, positive, and distinct from other regional or social campaigns. The communication focuses on the relationship between the child and the foster parent, emphasizing values such as closeness, commitment, stability, and shared experience.
