Visual Identity for the 25th Anniversary of Tomas Bata University in Zlín
Brief: To create a visual identity for the university’s 25th anniversary celebrations (2001–2026), which will accompany the entire academic year and all key events, from the Representative Ball to Majáles.
Concept and Solution: The central motif of the identity is the dynamic numeral “25”, based on hand-drawn lines. This organic approach symbolizes humanity, creativity, and constant forward movement. The main logo is complemented by a system of variations designed to reflect the variety and diversity of the university’s individual faculties. Each supplementary version subtly refers to a specific faculty through its color or form, while maintaining an abstract, artistic character open to personal interpretation.
Visual Language: The identity is not just about a static logo. It is a living system that includes:
Dynamic animations: Reel formats where lines move and change.
Connecting elements: Static visuals using lines and shapes that interconnect individual formats and create a sense of cohesion for the entire university.
