Visual identity for the 25th anniversary of UTB

A quarter of a century of Tomas Bata University is celebrated through a visual identity inspired by the symbolism of glass and the play of light. It reflects our thoughts, work, and stories. As individuals, we may be fragile, but together we are stronger – like a glass mosaic. One light, a thousand reflections. Fragmented layers, highlights, and colors express the diversity of faculties, disciplines, and people united within one university.

The color palette is built on a brick-orange foundation, complemented by ceremonial shades of purple, magenta, and soft pastels. The identity is designed as a flexible system, applicable across media from posters and digital communication to merchandise.

Author

Hana Marková

student
Ateliér Digitální design