Project BOTNIK: Visual identity and digital presentation of a fictional cultural space
As part of a semester-long team project, we created a concept for a fictional enterprise called BOTNIK – a cultural venue that serves as a platform for concerts, parties, workshops and other community events. The main goal of the project was to design a complete visual identity and then implement it into various communication channels, thus creating a coherent and appealing presentation for BOTNIK.
LOGOTYPE
We designed a logo and graphic elements (custom texture that can be applied to photos and other materials) reflecting the modern and dynamic character of BOTNIK. We created a colour palette and typography that ensures brand recognition and consistency. We tuned the design to appeal to the target group – young people and culture lovers.
SOCIAL MEDIA
We prepared a content strategy and created sample posts and stories that showcase the diverse events and atmosphere of the site.
POSTERS
INTERIOR DESIGN
WEBDESIGN
We designed the structure and content of the website, which included information about the business, a calendar of events, a gallery and a contact form. We then converted the website into Webflow.
EXPERIENCE GAINED
The project allowed us to develop our skills in teamwork and creativity. We learned where our weaknesses are and what we need to develop in our career path. These are mainly communication in a team, the ability to establish roles and team leader or setting deadlines and then meeting them. Transferring the design to Webflow has enriched our technical knowledge of web development and problem solving related to design implementation.