My bachelor project focused on creating the streetwear brand Bully, my own label inspired by the ideas of hip-hop and metal music, streetwear culture, and skateboarding.
My work was influenced not only by music but also by the aesthetics of horror posters and films, both obscure and mainstream.
So far, the only logo used consistently with the brand is the logomark of the letter B in a circle. Bully doesn’t use a single fixed logo—the logo changes depending on the design or theme featured on the clothing.
I didn’t produce all the pieces myself. In the case of the jacket, I tried out the process of outsourcing—external production carried out in China under my creative supervision. However, I managed to reproduce the same design using an embroidery machine on a cap.
Instead of photographing the final products, I decided to present them digitally using 3D scanning. This allowed me to manipulate, interact with, and animate them in a spatial environment on the web using tools like Webflow and Spline.
