A visual style proposal for a music superclub that reflects the atmosphere and energy of electronic music through light, color, and movement. The project is based on an analysis of current trends in club culture and the music industry. The visual identity works with glass textures, blurring, and dynamic transitions to create a sensory experience. The goal is to enhance the overall atmosphere of the event and to create a strong visual connection with the audience in both online and offline environments.
This bachelor thesis focuses on the creation of visual communication for a superclub — night music venues with the capacity and atmosphere reminiscent of music festivals.
In the theoretical part, the thesis addresses the fundamental principles of visual identity creation and their application within the music industry. It explores how visual communication elements such as color, movement, and dynamics can reflect music and contribute to the visitor experience. Based on an analysis of existing clubs and festivals, it identifies the trends and media that shape their current visual presentation. The practical part of the thesis is focused on a complete redesign of the visual identity for an existing superclub. It includes the design and creation of a logo, visual elements, and a marketing strategy. The goal is to develop a consistent communication concept that will be used in online and offline environments, as well as in projections during events, and that will support the overall atmosphere and experience of the event attendees.
