This project involved collaboration with the Marketing Communication department of TBU. This is a campaign to support schools, teachers and a positive atmosphere in schools in Wallachia. Our task was to create a logo and a template for posts on Instagram. I decided to be inspired by the colors of Wallachian costumes – i.e. blue, red and white. At the same time, the entire visual style is based on doodle images, which I thought of using thanks to children’s drawings on the blackboard. The doodle images are from the school environment, but they are variable and can therefore be adapted to the content of the events in different ways. The logo consists of a flower (from Wallachian costume) and a study cap, but is also carried in the style of a doodle image.
