This master’s thesis explores the redesign of the website for the architectural studio Pantograph, focusing on the interplay between visual communication, functionality, and user experience. The theoretical section investigates the phenomenon of increasingly uniform visual communication within the field of architecture and analyzes the web presentations of architectural studios with regard to user experience, usability, clarity, and brand identity. The practical section presents the development of a new information architecture and the design process, including wireframes and an interactive prototype aligned with the studio’s existing visual identity.
Prototype of the desktop version:
Prototype of the mobile version:
