Mapping the Needs of Fashion Design Students for Building Their Own Brand

This thesis focuses on identifying deficiencies in the education of fashion design students in the areas of entrepreneurship and brand management. The aim is to define the missing skills of designers in the labor market and explore the preferred methods for addressing these gaps through qualitative research. The outcome of this thesis is a practical guide for fashion design students and recent graduates, aimed at addressing these shortcomings and providing concrete recommendations. The format of the guide (podcast, book, or catalog) is tailored to the findings of the research.

Photo: Luisa Prokopová, Vojtěch Plhák