In my thesis, I focus on the development of dynamic identities, their differences from static identities, and I examine the thought processes involved in creative work. In the theoretical part, I discuss a review of dynamic and light identities, and the types and methods of their use in practice.
In the practical part, I consider the procedures of creative work when creating designs. I divide these into several phases, from initial straightforward ideas, through exploring various techniques, to finally developing the final design.
In addition to the development of dynamic identities, I also incorporate other foundations such as creating for the future, addressing the brief, refining the target audience, and developing identity on a motion-based foundation.
I develop the identity of LAF into several different output formats that are typical for a creative event.
