The visual identity for the Edflix website, focused on financial education, is carefully designed with consideration to the logo and website design. The logo is created using a gradient, providing optical plasticity and symbolizing dynamism and innovation. The main colors of the logo are ink purple, purple, yellow, and turquoise, representing creativity, energy, seriousness, and reliability. The Edflix logo is also animated and serves as an intro before the start of educational videos offered on the website. This animation adds impact and interest to the page while establishing a connection between the logo and educational content. The website design is derived from the original design but enriched with stylistic elements from the logo. For example, the use of gradient elements reflecting the logo or employing the main logo colors to emphasize important sections of the page.
