Typography plays a huge role for me in my art and design world. Fonts are one of the most important parts of any design for me. Every day I notice the use of fonts all around me and analyze them. So I was very pleased that the assignment for this year’s classes is to design a microsite for our chosen font. I’ve always focused primarily on grotesque typefaces, and have rarely worked with serif face. So this assignment was also a bit of a challenge for me. The visual also mirrors the transformation I’m going through. I’m starting to lean towards a more feminine style, both in my everyday life and in my artwork. That being said, the softness and elegance of Right Didon captivated me, and I wanted to try to apply it to this project. The work started with finding the ideal font and creating four abstractions. These were created using acrylic paints, brushes and hair curlers to refer to femininity. This was followed by designing the microsite. This is used to introduce and present the font, also through examples of use and mockups. The site allows for interactive elements such as inserting your own text, changing the interlineation and spacing, aligning on a banner, in a block and in columns, and comparing characters between font families. The entire page is animated to make it user-friendly.
An animated poster was also created for this work. It shows the differences between the different families and the corresponding abstractions and the introduction of the website. The poster is animated in Adobe After Effects.
