OATB Visual Identity

The visual style of the Tomas Bata Business Academy Zlín works with strong colors and geometric shapes. The brick color of the logo refers to Zlín’s architecture and the geometric morphology recalls the period of functionalism. The geometry in the logo can also resemble a pie chart, which evokes an economic focus. The visual style on the web and in printed matter is reflected by the beveling of the pages on certain elements and often responds to the shape of the logo. The design uses the Work Sans font, which is very variable, has many cuts, and supports the Czech language.

Prototype

Author

Daniel Schneider

student
Ateliér Game Design