Olympiáda dětí a mládeže – Visual Identity

Olympiáda dětí a mládeže is an annual event bringing together hundreds of students from across the country. For its 20th edition, we were invited to create a new visual identity.

I chose a different approach from previous years, using the square as the main graphic element. The logo is purely typographic, based on a geometric typeface used consistently throughout the visual system. The minimalist yet playful pictograms feature square heads, reflecting the bold character of the Zlín Region. The color palette combines brick tones with natural colors, while vertical lines reference movement and sport, creating a cohesive and dynamic visual identity.

Author

Martina Halásová

student
Ateliér Digitální design