The concept of personal branding addresses two issues that every brand designer faces when creating their own brand. A personal brand should be so bland that it does not interfere with or overwhelm the visuals of the presented content, but on the other hand it should be so distinctive that it works in situations where it will be presented separately.
I solve these two problems by creating a minimalistic brand Samuel, which with its bland colour palette and simple modern font works nicely in combination with all the colours and visuals of the presented brands. To complete the personality, to make the brand work outside of the online space, 3 symbols were created to characterize me as a person outside of design.
