POPAI AWARDS 2022 competition

POPAI AWARDS is a competition for the best advertising resources in the field of in-store communication.

This year’s brief consisted of puzzle pieces, images, that were supposed to form the final solution. I chose a method of composition that included a certain step – converting the given 2D elements to 3D and rendering them. The resulting visual emphasises the excitement and energy that Studentská chocolate has been supplying to its consumers since 1975. The appearance also shows the principle of mixing pieces of fruit and nuts into the chocolate itself.

The final solution includes a poster, a box wrap and a stand design.

Author

Vojtěch Janošík

student
Ateliér Digitální design