This year’s Popai campaign theme was an ad for the Kinley brand. They wanted to raise the profile of the new grape and elderflower flavour with an ‘Unexpected Botanical Twist’. The brief included creating a poster and several advertising elements to sell the product. In my poster, I focused on that dynamic “twist”. I use similar shades of colours to the bottle of the drink, so that people remember the product well thanks to the campaign.
