Škoda AI Laura

For the Škoda project, our main task was to create a new visual design for their AI assistant, Laura. The key requirement was to retain a characteristic element from her previous design – the white sphere, which serves as a tool, such as an ear.

The design brief called for Laura to have an amorphous shape that appears friendly and cute. Her appearance was meant to be inviting. Throughout the process, we focused on her interaction with the user as well as with the UI environment.

Author

Bianka Demčáková

student
Ateliér Digitální design