Branding and visual identity for Ulyana Vasilevich

I have decided to conceive the visual design for Ulyana Vasilevich in an abstract way but with minimalism in mind. The logotype is built from Ulyanas abbreviated name “Uly” The logo was created on the basis of a simplified shape of a tulip flower leaf, from which are composed letters U, L, Y. The color consists of one dominant color. Orange which Ulyana often uses to create her designs. Visual merch is built on geometric grid, created with geometric shapes that harmonize with the logo and the rest of the visual website. Which is designed so that user can orient themselves quickly. 

Author

Bianka Demčáková

student
Ateliér Digitální design