ŠKODA, virtual assistant Laura

As part of a school project, we received an assignment from Škoda. My task was to redesign a virtual assistant named Laura. This character consists of two balls – a main one that represents Laura and a smaller one that acts as her tool. My goal was to explore how Laura could behave in different situations.

For example, when looking for an answer to a question from a user, changing her dynamics when speaking or listening. In such moments, the marbles are swapped – the smaller one gets bigger and takes over the role of the main marble, symbolically passing the word to the user.

I also focused on its behaviour in model situations, such as the initial launch or the beginning of a phone call. In these cases, Laura is able to adapt by transforming herself into widgets integrated into the car screen, thus extending her functions and interactions with the user.

Author

Vittoria Stančíková

student
Ateliér Digitální design