The visual identity of the Children and Youth Olympics Zlín 2028

The visual identity of the Children and Youth Olympics Zlín 2028 is built around a drawn line as a universal symbol of movement and childlike spontaneity. The line becomes the core element of the identity—flowing through typography, illustration, and photography to create a lively, dynamic visual system. It connects real sporting performance with playful drawing and highlights the joy of movement as the central principle of the Olympics.

Author

Simona Kotuľová

student
Ateliér Digitální design