The Wallachian Regional Museum

The visual identity of the Wallachian Regional Museum represents the historical poverty of the region in its minimalist form. It gives space to the rich cultural heritage of the region and the diversity of the museum’s collections. The logo is simple, yet elegant. It includes an element inspired by the ornaments of the Wallachian costume, its use in the outline is reminiscent of the embroidery of the costume trousers and thus unifies the entire visual style of the museum. The simple and modern typography with sans-serif and serif fonts represents tradition and is inspired by the Renaissance monuments of the museum.