The Wallachian Regional Museum – Visual Identity

The Museum of the Wallachia Region is an institution that cares for and communicates the richness of the cultural and historical heritage of Wallachia. The logo and identity system of the Muzeum Valašského Regionu is ingeniously based on the abstract representation of the letter ‘V’, capturing the essence of a traditional regional dancer mid-performance, intertwined with a ribbon motif. This design transcends being merely a symbol, evolving into a distinctive visual element. It‘s stylized into not just a mark, but unique visual element that could go across variety of applications & keep them unified.