Týden škol na Valašsku (The Wallachian Schools Week) is a project to develop the promotion of interesting activities at schools in the Wallachia region and to raise their visibility. However, it also aims at a positive public image of schools. The aim of the assignment was to create a set of communication elements, templates for social networks, printed materials and also a logo. The communication elements had to be mainly easy to access and use, so that the client could easily manipulate them and use them in practice. The image of the logo for the organisation was conceived in a playful way and with a bit of humour. The logo depicts a schoolboy with a backpack. The legs are created of an inverted v, which is in the same font as the logotype I’m using.
Template for social media posts
Sample output of a billboard promotion
