University Nursery School Qočna

The task was to redesign the visual identity and website for the Qočna University Kindergarten. Since the given institution falls under the Tomáš Bata University, my main goal in creating the logo was based on the logo of the university. That’s why I created a minimalistic illustration of a hen (coop), which is at the same angle as the UTB logo. Next came the choice of colors and the creation of playful pictograms, for which the playfulness and liveliness of the children was the inspiration. I combined this variety with a minimalistic font and a simple website to balance the entire visual identity.